Types of Adverts
15/10/17
Animated? Realist Narrative? Anti-realist Narrative? Talking Head? 30
second hard sell? Series? Public information?
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This advert was not animated. From the effects used in this ad, we
see that it had an anti-realist narrative. The talking head of this advert
was a man, travelling through history to speak to a girl. By the end, the man
enters a shop, uses axe spray; the product that was being advertised, and was
approached by the girl who he has been trying to get to the entire advert. The
message at the end tells the audience to not “rely on faith”. This ad was to sell a product in a humourous way.
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Wii Mario Kart
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This advert was not animated. This had a realist narrative as what they
were doing in the ad was relatable to real families. The purpose of this ad was to promote the new Mario game and
show that it can be played with family.
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‘Crisis’
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The advert was not animated. This had both a realist narrative and an
anti-realist narrative as its showing what could potentially happen. This
advert is a series with the second one being called, “still the most shocking
second of the day”. The purpose of this advert is to show how we could go
from being happy and safe to becoming a refugee that she did. to raise awareness of the refugee crisis in Syria.
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This advert was not animated. This had a realist narrative and was a
30 second hard sell. The purpose of this
advert was to sells bed mattresses. In this advert the advertiser speaks
directly to the audience.
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Coinstar
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This advert was animated. This had an anti-realist narrative. The
purpose of this ad was to promote the use of Constar; a machine that helps
you cash in loose change for money.
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‘Dead Dad’
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This advert was not animated. It had a realist narrative and was for
the public information. This advert was about a mom who tells her son how his
father was like. This advert was heavily criticised for using the death of a
child’s father to advise their restaurant. They had to scrap the advert after just a few days.. http://www.mirror.co.uk/news/uk-news/new-mcdonalds-advert-slammed-using-10431576
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Go Compare
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This advert is not animated and is an anti-realist advert . The advert
was for the public information and is a series. The purpose of the advert was
to get the audience to go their website, gocompare.com.
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Live with it
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This advert is not animated and is both an anti-realist
and a realist advert. The advert is for the public audience and was made to
show the audience the effects of not paying attention to the road. It is a public information advert to change peoples behaviour.
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09/10/2017
Bouncy Balls Advert
Sony balls
Sony Balls is an award winning ad published on the 6th of November 2006 and is 2 and half minutes long. 250,000 Bouncy Balls were used during this advert and took only 2 days to film. It was filmed in Sans Francisco and did not have CGI. There were many different angles including and high and low angles. The problems they had to overcome while filming this is making sure, no one was in the streets while they were dropping the bouncy balls, and that it could hurt someone.
Sony Bravia Bouncy Balls: https://www.youtube.com/watch?v=KMl5l6mOySU
Sony Bravia Bouncy Balls Making of: https://www.youtube.com/watch?v=aobu3uGmU34
Paint Explosions
Paint Fireworks is an advert published on 17th of october 2006 and was filmed in Glasgow Scotland. The equipment used for this advert included, 622 bottle bombs, 330 steel pipe, 455 Mortars and57 Km of copper wire. It took 4 months to make and had 200 people involved in it. The makers of the ad needed to make sure, that the weather was good. During the filming many things could've went wrong, someone tripping over during the filming as the could get injured by the paint explosions.
Sony Bravia - Paint: https://www.youtube.com/watch?v=_qutXN13pRc
Sony Bravia - Paint Making of: https://www.youtube.com/watch?v=fX1zU7QEr6w
NoitulovE
08.10.17
NoitulovE is a British advert showcased on television on the
3rd October 2005 and was made to promote Guinness. This 60 second advert would go on to be
praised by many critics, calling it "A flawless DGI production to an
irresistible piece of music propelling a brilliant, astonishingly witty new
iteration of a longstanding, unique positioning”, as well receiving many awards.
From the AD we can see that the target audience are men at
their late twenties to early thirties.
Their slogan, “Good things come to those who wait” is
featured in the end of the advert, and was quite suitable at the time as it was
first ad since its four-year hiatus.
The ad does use some humour, as the music that plays, The Rhythm
of Life, and the visual effects used gives the ad a comedic feel to it. Going back millions of years to primitive fish who drank dirty water, it was a long time to wait through evolution until they could drink in the pub as modern men.
The visual effects mostly used in this ad was CGI but it another visual effect used was the video reversed.
https://www.youtube.com/watch?v=uIpwJ4SY2nI
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